Making Your Business Stand Out

Modern-day businesses are perennially bombarded with limitless choices and faced with the challenges of cutthroat competition—and the government contracting industry is no exception. With the federal contracting competition getting intense day in and day out, having a deep understanding of the government procurement process as a whole is a critical must for government contractors.   

Experts advise that to better position one’s business for success, it needs to have a good assessment of the federal government’s priorities. To gain that competitive edge, you need to do your homework and be smarter than the business next door.

1. Get to know your customer. It should go without saying that knowing one’s client is tantamount to establishing a good foundation for a business relationship. Research on their previous awards, the common denominator among their frequently hired contractors, their motivating factors, etc. This always helps you compose proposals that are well-adjusted to the idiosyncrasies specific to your customer.
2. Know the benefits of knowing the rules. Many small businesses take for granted the significance of knowing the laws that concern them, which actually gives them a lot of advantages. It is critical that you understand the regulations covering small businesses including set-asides, quotas, subcontracting goals, and many more.
3. Take the risk of being different. Do not be afraid to have the initiative of coming up with unique ideas for your small business and be different from your competitors. Be bold enough to go out of your “safe zone.” Put extra effort on research and development or create one-of-a-kind designs and strategies with your team.
4. Team up with other small businesses. Remember that large businesses have the same goals as the smaller ones. The same opportunities given to billion-dollar businesses are now widely open to small businesses as well. Instead of teaming up with competitors, establish a complementary relationship with them and orchestrate mutual success.
5. Grow with technology. Legislative changes for small businesses are due to take effect in 2015. The HUBZone program (Historically Underutilized Business Zones) has never stopped evolving since its creation. And modern-day businesses continue to witness the rise of mobile apps that provide limitless opportunities for small businesses. Contractors should invest on their internet marketing strategies, considering the huge influence that the social media and other online tools have on the market—sellers and buyers alike.

  

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